Web design and programming

The main target of web studio Ledina when a new site is created is the development of a unique design, corresponding to the specifics of your company business while presenting the relative information in a user-friendly manner. In this task the necessary art value and complexity of the design are depend on the aims of the web site itself.

For some sites, i.e. those publishing mainly news or publication, a simple design with well arranged and formatted texts is all that is needed because the information presented is of significant interest to the consumers. For others – i.e. e-shops – a more complex design, with various graphic elements and animations should be considered.

Typically the web design includes:

• preparation of the content (text and pictures), creation of the basic structure of the site, information structure – databases, planning the functional navigation;
• graphic design – deciding on a color scheme, fonts, designing the graphic elements, flash animations, logo, i.e. creation of a unique web design and uniform style for all the pages;
• technical web design, programming – optimization of the graphic elements and texts, coding, connecting them to a database.

During the first stage we shape the concept for the site development, taking into consideration your company style, the products and services offered, the target audience with its social and geographical identity, the main themes, the expected number of visitors, etc.

Then, using various graphics, buttons, back colors, etc. we create a unique web design that stands out and conveys the relevant message to the users, while turning the site visit into an aesthetically pleasant experience.

Once completed in this manner the site provokes the interest of the consumers and leaves them with good impression both from the site and from your company as a whole. This, at a later stage, significantly facilitates the process of optimization and attracting new visitors. The quality of the web design determines to a great extent the success of your site.